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Posts Tagged ‘Marketing’

3 Major Reasons Why Marketing is Important

03.15.2011 · Posted in Business

Article by Nate Stockard Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small ...

A Marketing Consultancy Can Help You Execute Your Business Strategy

03.15.2011 · Posted in Business

Article by Chris Jenkinson A marketing consultancy group is a great substitute to a massive in-house marketing team. Not only can a consultancy save your business money, but the consultants will work just as hard to help you market your business as a regular employee. In fact, consultants thrive on helping companies become successful in ...

Psychological Marketing: Part of your Strategic Marketing Plan

03.09.2011 · Posted in Business

Article by Christian Fea Copyright (c) 2008 Christian Fea A type of marketing, called psychological marketing, is an important aspect of the strategic marketing plan for your business. At first, psychological marketing might sound strange, or even dishonest – as though you are trying to trick someone into buying your product or using your services. ...

Strategic Marketing vs. Tactical Marketing

03.09.2011 · Posted in Business

Article by Christian Fea Copyright (c) 2008 Christian Fea Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly adopt that when you speak about marketing, you’re talking of “tactical” marketing, which consists of placing ads, generating leads, sending ...

Point to an increasingly important role for strategic marketing in future

03.08.2011 · Posted in Business

Article by Ravi Chhtraliya First, the effort for market share is intensifying in many industries as a result of declining growth rates. Faced with insignificant growth, companies have no choice but to grasp for new weapons to increase their share, and strategic marketing can wage extra leverage in share battles. Second, deregulation in many industries ...

Six Questions to Ask Before Hiring a Small Business Marketing Consultant

03.07.2011 · Posted in Business

Article by Carolyn Frith If you want to increase your business success by creating and implementing a marketing plan but don’t have the internal resources, you can seek the assistance of a marketing consultant. What small businesses and massive businesses need in a marketing consultant might be very different. A small business likely needs a ...